The Business Book: Big Ideas Simply Explained … by Sam Atkinson, Sr. Editor, DK Publishers
Learning about business can be daunting, but The Business Book makes it easier than ever by giving you all the big ideas simply explained. Simple explanations and stylish infographics open up the business world to even the complete novice. The Business Book is the perfect primer to key theories of business and management, covering inspirational business ideas, business strategy and alternative business models. 100 key quotations introduce you to the work of great commercial thinkers, leaders and gurus from Henry Ford to Steve Jobs and to topics spanning from start-ups to ethics. Whether you are a would-be entrepreneur or just have an interest in business, The Business Book is an all-in-one guide to business management, theory and strategy.
How Business Works: A Graphic Guide to Business Success … by Georgina Palffy, Sr. Editor, DK Publishers
With the right knowledge, business does not have to be difficult. Do you know the difference between profit margin, gross profit and net profit? What is cash flow or a limited company? How Business Works answers hundreds of questions and is an invaluable reference for anyone wanting to learn about business.This unique guide explains complex business concepts using simple, easy-to-understand language while defining hundreds of business terms such as stocks and shares, limited companies, partnerships and bond issues. Essential know-how is offered on everything from starting a small business to marketing your company and building your teams.
No other business book explains the subject visually and in such a concise and immediate manner.
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